2027 Hyundai Santa Cruz in Houston: which trims are offered and what changed from 2026
Hyundai builds the 2027 Santa Cruz in a set of trims, each with its own MSRP, and we sell the Santa Cruz at 10301 Southwest Freeway in Houston.
The trim-by-trim prices and the changes from 2026 follow.
Keep reading below, then schedule a test drive in Houston. Bringing your own numbers to the lot settles this faster than any spec sheet.
What does each 2027 Hyundai Santa Cruz trim cost at MSRP?
The 2027 Santa Cruz SE starts at $30,300, the SEL Activity at $34,700 and the XRT at $42,775, all starting MSRPs from Hyundai (Hyundai, 2027). Those figures exclude freight charges, tax, title and license fees, so they are the start of the price, not the total (Hyundai, 2027).
Texas adds its own charges to that starting point. Motor vehicle sales tax is 6.25% of the sales price, minus any trade-in allowance (Texas Comptroller of Public Accounts, 2026).
The XRT has the highest starting MSRP of the three trims, and the SE has the lowest. The trim you choose sets the starting point for every number that follows.
On an SE at its $30,300 starting MSRP with no trade, 6.25% sales tax comes to $1,893.75 before title and license fees. A trade-in allowance comes off the price before the tax is figured, so a trade lowers that figure.
What changed on the 2027 Hyundai Santa Cruz from the 2026 model?
On the trims with a starting price in both years, the 2027 MSRP is higher than the 2026 MSRP. The SE, SEL Activity and XRT each start higher for 2027 (Hyundai, 2026; Hyundai, 2027).
| Trim | 2026 starting MSRP (Hyundai, 2026) | 2027 starting MSRP (Hyundai, 2027) |
|---|---|---|
| Santa Cruz SE | $29,750 | $30,300 |
| Santa Cruz SEL Activity | $34,450 | $34,700 |
| Santa Cruz XRT | $41,350 | $42,775 |
The 2026 SEL started at $31,400, and the 2026 Limited started at $43,700 (Hyundai, 2026). The 2026 SE was the lowest-priced Santa Cruz trim at $29,750 (Hyundai, 2026).
If your budget was set on 2026 starting prices, rerun it on the 2027 MSRPs. The starting price is the first number to update, because every other figure in the purchase builds on it.
How do you price your trade and get pre-approved for a Santa Cruz?
You can request a trade-in offer from us by license plate, by VIN, or by year, make and model, and you can get pre-approved for a car loan online. Settle the trade and the loan before you talk about the new vehicle, so you know what your current vehicle brings and what you can finance.
Our trade-in tool, labeled “Get My Price,” takes a license plate, a VIN, or a year, make and model. The plate and VIN routes give an instant offer, and the year, make and model route gives an estimate.
We also buy a car outright, so you can sell your vehicle instead of only trading it in, and you can bring it in for either without booking a time.
On the online credit application, you choose a loan or a lease, and you complete it in two steps. Shoppers can get pre-approved for a car loan online, so you walk in knowing your financing.
Our payment calculator takes a trade-in offer amount, so you can enter your trade-in number and work through the payment before you visit.
FAQ
What Texas tax and fees apply when you buy a new 2027 Santa Cruz?
Texas sales tax is figured on the price after your trade-in, and buyers in Harris County also pay local and title fees. Harris County adds a local fee of $11.50 on top of the state registration fee for a passenger vehicle or truck of 6,000 pounds or less (Texas Department of Motor Vehicles, 2026). A Texas title application costs $33 for a buyer living in a nonattainment or affected county, which the title manual names as including Harris County, and $28 for any other county (Motor Vehicle Title Manual, TxDMV, 2026).
How do I see which 2027 Santa Cruz trims are in stock at your Houston store?
We sell the Santa Cruz at 10301 Southwest Freeway, Houston, TX 77074.
Can I sell my current vehicle to the store instead of trading it in?
Yes. We buy a car outright as well as take vehicles in trade, so you can sell your current vehicle to us. No appointment is needed to bring in a vehicle to trade or sell.
How long does the online credit application take?
Our online credit application takes minutes to complete. It covers a loan or a lease, and you can also get pre-approved for a car loan online before you visit.
Why buy a 2027 Hyundai Santa Cruz at Group 1 Hyundai Southwest Houston?
You can price a 2027 Santa Cruz with us because we sell it at 10301 Southwest Freeway in Houston, and our online tools cover the trade and the loan too.
Group 1 Hyundai Southwest Houston has 4.3 stars across 6,022 Google reviews (Google, 2026), and 77 in 100 of them are five-star.
In a July 2026 Google review, Elitecoreninja O. wrote: “Walked in looking to buy a new car, and Gerardo Leal was super helpful, and patient, Finance and negotiating was super easy, would highly recommend this dealership!!!” One buyer’s visit is one account, but it describes the part many shoppers care about most, the negotiating and financing.
In a June 2026 Google review, Frank P. wrote: “Excellent place, I recommend it 100%. Look for Gerardo, he’s the best.” The review names a salesperson to ask for when you visit.
We are part of Group 1 Automotive, and we sell new Hyundai models including Tucson, Santa Fe, Elantra, Sonata, Venue, Santa Cruz, Palisade, Kona, Ioniq 5 and Ioniq 9. Value a trade and get a fast online pre-approval, then finish in store.
To start, value your trade and get pre-approved at Group 1 Hyundai Southwest Houston, then visit us at 10301 Southwest Freeway to finish.
Group 1 Hyundai Southwest Houston answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Houston showroom, or call (713) 981-4400.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Hyundai Southwest Houston for complete details regarding current vehicle inventory, pricing, and equipment.
