What’s new for the 2027 Hyundai lineup: what changed for Houston buyers
Group 1 Hyundai Southwest Houston carries the Hyundai lineup from the Venue, Elantra and Kona through the Tucson, Santa Fe and Palisade to the Santa Cruz. It also carries the hybrid versions of the Elantra, Sonata and Santa Fe, the Tucson Plug-in Hybrid and the Ioniq 5, 6 and 9 electrics. Shoppers can browse, get a trade-in offer and pre-approve for a loan online, then finish in store at 10301 Southwest Freeway. Our Google record is 4.3 stars across 6,022 reviews.
Keep reading below, then schedule a test drive in Houston. Bringing your own numbers to the lot settles this faster than any spec sheet.
Group 1 Hyundai Southwest Houston carries the 2027 Hyundai lineup, Venue to Palisade
The lowest-priced Venue starts at $20,550 in the maker’s 2026 figures, and the Venue SEL starts at $22,825. Our new Hyundai list runs from the Venue and Kona up to the Palisade, and it includes the Elantra N, Sonata, Ioniq 5, Ioniq 5 N, Ioniq 6 and Ioniq 9.
The maker’s figures list three Venue trims. The SE starts at $20,550, the SEL with 2-Tone Roof starts at $22,600 and the SEL starts at $22,825. Shoppers choosing between them can start with the price gap and then check the trim features before visiting 10301 Southwest Freeway.
What changed in Hyundai’s 2027 prices?
Hyundai’s 2027 figures raise the Santa Cruz’s starting prices: the SE goes to $30,300 from $29,750, the SEL Activity to $34,700 from $34,450 and the XRT to $42,775 from $41,350. The 2027 Kona keeps its 2026 prices, from $25,500 for the SE to $32,535 for the Limited. The 2027 Santa Fe starts at $35,300 for the SE, and the 2027 Santa Fe Hybrid at $36,650 for the SE.
What does the 2027 Hyundai Santa Cruz offer in each trim?
The 2027 Santa Cruz comes in three trims in the maker’s figures: the SE at $30,300, the SEL Activity at $34,700 and the XRT at $42,775 (Hyundai, 2027). In the maker’s 2026 figures, the SE and SEL Activity list 191 horsepower at 6,100 rpm and 181 lb-ft of torque at 4,000 rpm, and the XRT lists 281 horsepower at 5,800 rpm.
In those 2026 figures, the SE and SEL Activity seat five, and the XRT lists 311 lb-ft of torque at 1,700 to 4,000 rpm and also seats five.
If extra power matters on your drive, compare the XRT against the SE first. We sell the Santa Cruz as a new model, so start with the trim that fits your budget.
Which hybrid and electric 2027 Hyundai models does our Houston store sell?
Our Houston store sells new Tucson Plug-in Hybrid, Santa Fe Hybrid, Elantra Hybrid and Sonata Hybrid models. On the electric side, we sell the Ioniq 5, Ioniq 5 N, Ioniq 6 and Ioniq 9.
The maker’s 2026 EPA ratings show how much the hybrids gain. The Tucson Hybrid AWD is rated 36 city, 37 highway and 36 combined miles per gallon. The Tucson Plug-in Hybrid is rated 35 in all three, while the gasoline AWD Tucson is rated 26 combined.
The Santa Fe Hybrid AWD is rated 34 combined and the FWD is rated 36 combined. The Elantra Hybrid is rated 50 combined, the Hybrid Blue 54, and the base gasoline Elantra 31.
Compare the combined figures first, since the maker lists one for every model. Then check the trim price to see whether the gain is worth the difference.
What do the Hyundai Kona, Elantra and Tucson cost?
The maker’s 2026 figures put the Kona at $25,500, the Elantra at $22,825 and the Tucson at $29,700 to start, and Hyundai lists the same Kona prices for 2027. These figures show what each model starts at and what it offers in space and fuel economy.
The Kona SE starts at $25,500, the SEL Sport at $26,825, the SEL Premium at $28,425 and the Limited at $32,535. Its front legroom is 41.7 inches and its rear legroom is 38.2 inches. Its maximum cargo is 63.7 cubic feet. The front-wheel-drive Kona is rated 28 city, 35 highway and 31 combined, while the all-wheel-drive version is rated 27 combined.
The Elantra SE starts at $22,825 and the Elantra Hybrid Blue at $25,650. The gasoline SEL Sport trims start at $23,950, $24,450 and $25,275, and the Limited starts at $27,375. Front legroom is 42.3 inches and rear legroom is 38.0 inches in the maker’s figures.
The Tucson SE starts at $29,700, the SEL at $31,050, the Hybrid SE at $31,300 and the SEL Plus at $31,550. The SE and SEL each seat five, with 41.4 inches of front legroom and 41.3 inches of rear legroom. The SE’s maximum cargo is 80.3 cubic feet, and the Hybrid SE’s is 80.0.
How do you shop, value a trade and get pre-approved before visiting?
Start online. Our Sell Your Vehicle | Value Your Trade page has a “Get My Price” button for your trade, and no appointment is needed to bring in a trade or sell a vehicle. Then apply for pre-approval, which also runs online.
Shoppers can get pre-approved for a car loan online. The online credit application covers a loan or a lease, has two steps, and it takes minutes to complete. The payment calculator accepts a trade-in offer amount, so you can see the payment with your trade counted.
Texas sales tax applies to the sales price minus any trade-in allowance. The Texas Comptroller sets that tax at 6.25% (Texas Comptroller of Public Accounts, 2026). Registration starts with the $50.75 state fee for a passenger vehicle or truck of 6,000 pounds or less. In Harris County, a local fee of $11.50 is added on top (Texas Department of Motor Vehicles, 2026).
FAQ
Can I sell my car to Group 1 Hyundai Southwest Houston instead of trading it in?
Yes. We also buy cars outright, so you can sell without trading into a new one. Start with the “Get My Price” button on our Sell Your Vehicle | Value Your Trade page. No appointment is needed.
Can I apply for a loan or a lease with one online application?
Yes. The online credit application covers a loan or a lease in two steps, and it takes minutes to complete. Shoppers can also get pre-approved for a car loan online.
Can I buy a Hyundai Certified Pre-Owned car instead of a new 2027 model?
Hyundai’s Certified Used Vehicles program accepts vehicles six model years old or newer with no more than 80,000 miles, and each one gets a 173-point inspection (Hyundai Motor America, 2026). A 5-year/60,000-mile comprehensive limited warranty covers the balance of the original new-vehicle warranty.
How many people does the 2027 Hyundai Ioniq 9 seat?
The maker’s 2026 figures list seven seats in the Ioniq 9 S, SE and SEL, and six seats in the Limited, Calligraphy and Calligraphy Design. We sell the Ioniq 9 new, so bring your seating needs to the model list when you visit.
How do I schedule a test drive of a 2027 Hyundai in Houston?
Come to 10301 Southwest Freeway in Houston, TX 77074, for your test drive. Bring the model you want to see, such as the Tucson, Santa Fe or Ioniq 9, and start there.
What do customers say about trading in a car at Group 1 Hyundai Southwest Houston?
One February 2026 trade-in review describes the sale as quick and straight to the point. In a February 2026 5-star Google review, Emil M. wrote: “I had an excellent experience working with Gerardo Leal. From start to finish, the process of selling my car was quick, efficient, and straight to the point, which I truly appreciated.”
Why southwest Houston buyers choose Group 1 Hyundai Southwest Houston for a 2027 Hyundai
Group 1 Hyundai Southwest Houston is part of Group 1 Automotive. Our Google record is 4.3 stars across 6,022 reviews, and 77 in 100 of those reviews are five-star.
The Hyundai dealers in the market are rated on Google as follows.
| Hyundai dealer | Google rating (September 2026) | Google reviews (September 2026) |
|---|---|---|
| Group 1 Hyundai Southwest Houston | 4.3 stars | 6,022 |
| Keating Hyundai | 4.4 stars | 6,264 |
| West Houston Hyundai | 4.4 stars | 5,506 |
| Northwest Hyundai | 4.3 stars | 5,491 |
| Texan Hyundai | 4.5 stars | 4,368 |
| Tomball Hyundai | 4.6 stars | 1,066 |
| Big Star Hyundai of Houston | 4 stars | 6,247 |
In a September 2026 Google review, Blair R. wrote: “Johnathan , VERY PROFESSIONAL! Love G1 Hyundai 🙏🏾 always prompt and informative”
In an April 2026 5-star Google review, a customer wrote: “Great service, no pressure Alex was very professional, patient and knowledgeable!”
Shoppers enter a license plate and state, then click “Get My Price” to see a trade-in offer. Shoppers can get pre-approved for a car loan online, and the payment calculator takes a trade-in offer amount. Start with your trade and your pre-approval, then finish in store at 10301 Southwest Freeway. Browse the 2027 Hyundai lineup at Group 1 Hyundai Southwest Houston.
Group 1 Hyundai Southwest Houston answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Houston showroom, or call (713) 981-4400.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Hyundai Southwest Houston for complete details regarding current vehicle inventory, pricing, and equipment.
